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Campaign

CBL & Associates Properties, Inc.

Chattanooga, TN

 

In 2006, the Chattanooga Ad Club, as it was known then, had such poorly designed, concept-lacking invitations that attendance was down to only the board of directors and a few others.

 

The challenge with these was not only that the size or the 4/1 postcard format could not change. I also needed to find something relevant about all the speakers and their topics that would be interesting and compelling enough to our ad club members that they would want to attend. Each month required a different concept; a different "hook". In many cases, I created original illustrations or cartoons.  (more > > >)

 

RESULTS:

. tripled the normal attendance for the month

. a Gold ADDY award

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CAPABILITIES

ads

banners

banner ads

billboards

books

brand identity

brochures

business cards

campaigns

catalogs

CD covers

computer illus.

coupons

decals

flyers

handouts

invitations

logos

magazines

menus

newsletters

postcards

posters

PowerPoint screens

presentations

sales sheets

specialty items

stationery package

t-shirt designs

trade show booths

voiceovers

web ads

website design