The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

 

~ Leo Burnett

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Campaign

CBL & Assoc. Properties, Inc.

Chattanooga, TN

 

I was responsible for the customization of over 25 different collateral pieces and other applications of the "Treat Yourself" campaign for more than 20 malls. I produced ALL the posters for 78 properties for every event; and organized all the campaign materials each year to simplify customization (and maintain some level of quality control) for 6 other agencies handling properties in their regions. I was also responsible for 5 other people producing a customizable holiday coupon book. It was the speed and efficiency in which I work that allowed my former employer to offer such a bold program that was both profitable for them and a great service to the mall directors. More samples of campaign collateral on the next page. (more > > >)

 

Clockwise from top, left: holiday coupon book, holiday tote bag, mall poster with topper, and a bus wrap

 

RESULTS:

Over 2 million pages of the coupon book were produced with less than a .003% rework rate

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CAPABILITIES

ads

banners

banner ads

billboards

books

brand identity

brochures

business cards

campaigns

catalogs

CD covers

computer illus.

coupons

decals

flyers

handouts

invitations

logos

magazines

menus

newsletters

postcards

posters

PowerPoint screens

presentations

sales sheets

specialty items

stationery package

t-shirt designs

trade show booths

voiceovers

web ads

website design